The Product Launch Wordpress Theme has been designed so your content is clearly presented and your audience absorbs your marketing message in its fullest dimension.

Let's face it: most people simply pack their blogs/sites with unnecessary stuff that usually serves no specific purpose other than to clutter the overall design and, as a consequence, lowers visitor attention span and conversions.

That is why we wanted to create a Wordpress theme that keeps your content neat, structured and visually appealing!

Take a look at the screenshots below for some samples (click to enlarge)

Sample of a Video Squeeze Page (click to enlarge)

Sample of a Video Sales Page (click to enlarge)

Sample of a Content Post (click to enlarge)

There are 10 pre-made gorgeous squeeze page template designs that you can customize with the click on a button, both for video-based and text-based squeeze pages.

All you have to do is to select the template you like the best, fill in the different text fields and hit the "update" button... yup, it's as simple as that!

Creating drop-dead beautiful and high-converting squeeze pages have never been easier!

Take a look at the screenshots below for some samples (click to enlarge)

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The Product Launch Wordpress Theme allows you to set up both Product Launches and Sales Funnels. Both are similar in their nature: a consecutive string of content posts heading towards the presentation of your final offer. However, there's one major difference between the two:

• Product Launch: each step of the sequence is fixed around specific dates in the calendar. Every visitor gets access to each consecutive piece of content in the sequence at the very same time.
• Sales Funnel: each individual visitor gets access to each consecutive piece of content counting from the moment he/she joins your mailing list.

Here's a diagram on how both business models work:

The theme has a super easy to use "click-and-drag" admin dashboard to configure the order and settings of your post sequence within minutes!

Setting up your Product Launch or Sales Funnel couldn't be easier with the built-in sequence dashboard:

• You can either upload your own unique header banner image.
• Or you can embed your logo into any of our colorful and stylish backgrounds.

The intuitive modular template design allows you to create stylish, engaging and high-converting Squeeze Pages, Sales Pages and Content Pages within minutes... it's as simple as 1) selecting your desired modules, 2) configure them, 3) click on the "Generate Code" button and 4) copy/paste the HTML code into your post!

Split testing means, in a nutshell, rotating evenly two versions of a post/page in order to find out which one brings in more conversions. Needless to say, split testing your squeeze pages and sales pages is the best way to optimize your product launch and sales funnel into perfection in order to maximize your revenue.

The Product Launch Wordpress Theme has its own split testing script built-in and, like anything else in this theme, it's push-button simple to use and to configure :)

The Exit PopUp appears right as a visitor click on the "back" or the "close" button in their internet browser, automatically redirecting him/her to whatever alternative page of your choice in order to display a last-minute offer so he can reconsider staying on your site.

The Exit PopUp can easily recapture at least a healthy 20% of your exiting traffic right back in! Not bad, uh?

It's a proven fact that limiting the amount of copies available in the market spurs an order spree because no-one wants to miss out, pushing your revenue through the roof on launch day. The Product Launch Wordpress Theme sports a built-in scarcity feature that will accelerate the number of sales rolling in!

Moreover, the theme has a built-in tracking script that will count down in real time the product availability as your customers place their orders.

Finally, you can choose to implement a quantity-based or time-based scarcity model.

Once the counter hits the dead-line, you can instruct the theme to either display a "sold out!" button or a "join the notification list" opt-in box so you can sell to them at a later time :)

You can attach a "Terms & Conditions" box to your Buy Now buttons. If so, your prospects need to tick the "I agree" box if they want to be able to place their order, otherwise the Buy Now button will remain grayed out and unclickable.

Product Launch marketers know that coordinating your affiliates through the launch can get VERY frustrating because they have to switch their affiliate links multiple times through the launch, using a different link for each consecutive post in the sequence. Well, guess what? it's very easy to mess it all up unless your coordination with your affiliates is simply top notch.

But here's the good news: you don't need to worry about that anymore!

Our built-in "unique landing page" technology allows you to give your affiliates one single link throughout the whole launch sequence so, no matter what the latest post might be, they can all link to the same destination URL, and from there the theme will automatically redirect incoming traffic to the latest post.

No more headaches... no more discoordination... no more switching affiliate links on the fly... nop, none of that! Just one unique link through the whole launch. Easy, uh?

Imagine you're setting up a video squeeze page or a video sales page... Are you sure you want to scare your visitors right away by slapping an opt-in form or a buy now button in their face from the very beginning? Don't you think it's better to let your video engage them first and then, once they've been "warmed up", pop in the opt-in form or the buy now button?

That's precisely what our delayed events feature does :) And it can be applied to both opt-in forms and buy now buttons.

Community and social proof is key for any Product Launch or Sales Funnel in order to get a snowball effect started: the more people talking about your product via Facebook, Twitter and even the comments on your own blog, the more interest and social proof it will generate.

That's why the Product Launch Wordpress Theme automatically embeds Facebook and Twitter "share" buttons, plus it displays both Facebook and standard Wordpress comments under your posts.

Obviously, if you don't want any of these options to appear, the theme allows you to turn them on and off on a post by post basis, so you can specify what posts and pages exactly are to display them.